Our founder, Dr Shoufeng Cao, featured in Skynews Digital Disruptor Series, celebrating the outstanding tech talent in Australia and recognise the innovators, disruptors, leaders and superstars of tomorrow, who are making a difference and shaping our future.
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NewsCop talked with our founder, Dr Shoufeng Cao, highlighting how Australia’s AUD 68 million investment in agricultural traceability—particularly using blockchain—can enhance export value, boost consumer trust, support sustainable branding, and benefit both small and large-scale farmers.
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Our founder, Dr Shoufeng Cao, assessed the production and supply capacity of the horticultural industry in northern Australia (i.e. north Qld, NT and WA), and sought to match that with the market and logistical dynamics of imported mangoes, avocados and lychees in targeted Asian markets through a holistic analysis of supply intelligence, market intelligence and supply chain intelligence.
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Our founder, Dr Shoufeng Cao, won two Good Design Awards with his BeefLedger Team for their outstanding innovation in beef supply chain traceability and new stream of value creation through connecting physical supply chains, digital supply chains and content supply chains.
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Food Navigator Asia highlighted the industry report by our founder, which revealed that an Australian Made label alone is no longer sufficient for Chinese consumers; when origin was validated through blockchain technologies, they showed greater trust and willingness to pay more.
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Our founder, Dr Shoufeng Cao, self-sourced and succesfullly completed a placement with Alfred E Chave – a Brisbane-based fresh produce wholesaler and exporter, which opens the opportunity for industry-university collaboration through emerging higher degree research students into real industry setting.
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